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National Wood Flooring Association – Automating Booth Selection
a2z, Inc. supplied a solution with the business processes to match our requirements. Additionally, the program has expanded beyond our initial expectations. We are making interest on our money two months quicker…It’s back to the Stone Age to do it any other way.
- Ed Korczak, Executive Director, National Wood Flooring Association
Industry:Association
Wood Flooring
Size:150,000 net sq. ft.
600+ booths |
ChallangeThe National Wood Flooring Association needed a solution to improve the web presence of their annual convention/expo and improve the efficiency and profitability of booth sales and event management processes.
Solution:NWFA selected a2z software to manage and market their annual meeting/expo. The staff and exhibitors can use the web-based system with automated floor plan management. The real-time access to priority points and exhibitor information accelerates and streamlines booth sales and show guide printing. Delays previously caused by mailing printed brochures and contracts, placing multiple phone calls and waiting for faxes have been all but eliminated. |
Benefits
- Accelerated Booth Sales Cycle — The reduction of many of the time-consuming administrative tasks has allowed the association event staff to accelerate booth sales process from 4 months to 4 weeks.
- Automated Processes — (Automated priority points system for booth sales allows exhibitors to purchase booths without staff intervention.
- Accelerated Receipts — Online booth sales with online credit card payment have accelerated cash flow by 2 months.
- Integrated Systems — a2z’s integration with Conferon has linked housing and registration with the event site.
- Decreased Data Entry — Automated "show guide builder" uses profiles submitted by exhibitors, eliminating the need for extensive proof-reading and rewriting of copy
- Savings on Printing Costs — The association posts the event information online and uses emails to communicate with prospects and exhibitors instead of publishing an event prospectus as in the past.
- Streamlined Operations — Built-in business rules and 24/7 access to real-time floor plan eliminates double-booking of booth spaces and improves customer experience.